Consulting offer for the creative sector

As part of one of the activities of the South Baltic Creative Cluster project implemented as part of the Interreg South Baltic program, a specially tailored consulting offer for entrepreneurs from the creative sector was created. They can take part in online training, which is divided into four main areas:

I. discover

II. define

III. develop

IV. delivery

The creative industry is an emerging economic sector, and the value chain is important because it’s what makes it work. The creative industry encompasses many different professions, including advertising, design, architecture, marketing, photography, publishing and sound engineering. It’s an ever-growing area that includes any job that involves creativity for commercial purposes.

The course covers issues related to the value chain of creative industries, the process of creativity and creation, as well as the production and distribution of goods and services. Additionally, the course includes elements related to the methods of marketing and selling goods and services.

Interested persons are encouraged to participate in the free online training. More details and the course itself can be found on the page below.

Creative Clusters - final conference, Szczecin 9-10.06.2022

The "Creative Clusters" is a multi-threaded project, but what it places particular emphasis on is included in its title - Creative Clusters. The aim of the project was to create cross-border cooperation between entities from creative industries in connection with local networks in order to support the potentials of these industries in the Baltic Sea area. Unfortunately, its last events took place last week. The final conference ended all activities of the 2.5-year project. During the end of the project, we could listen many interesting lectures, discussion panels, take part in creative workshops, learn to create new ideas, learn about the power of those who focus on creativity in their industries.

The event was organized by the Media Dizajn Association from Szczecin - the leader of the Creative Clusters project and the Marshal's Office of the West Pomeranian Voivodeship.

The final conference of the project was held on June 9-10, 2022 during a large event in Szczecin entitled "VI International Creative Design Plus Congress", but what is extremely interesting the event was also entered the Festival of European scope - New European Bauhaus. It is a great honor to be a part of it - we congratulate our partner!

Although the final conference of the project itself is an echo of the past, the effect of this events stays with us for longer. It is impossible to list all the outstanding people who performed during this solemn end of the project. All these people along with the subject of their speeches are creative beyond measure, please take a look:

Krzysztof Miruć - inaugural lecture - an inspiring lecture on the synergy of design, aesthetics and kitsch

- dr Natalia Marciniak-Madejska – Universal design as a new competence in business - about the fact that society has different needs in the designed objects

- Przemysław Kazanecki – Gardens of Śródmieście – about the tradition of the place

- Tomasz Swaczyna – About the idea of Metasy and NFT art– about modern graphic art

- Rafał Bajena – Audiovisual sector for the development of the region

- Marcin Makaj – Conscious design of independent computer games - inspiration for lovers

- Meike Ziegler – The power Creatuals – about the essence of creation

- Michał Mioduszewski – The energy of co-creation. Artistic events bordering on miracles - about the impossible becoming possible

- Iza Rutkowska - Community design based on the revitalization of "Backyards All Residents" - an idea that becomes a passion and a life challenge

- Nina Backman - A Million Trees to Finland – a project about developing free space

- Rene Holm - How companies can challenge employees and visitors - presentation of projects by a contemporary Danish artist

- Daniel Czapiewski - with a presentation entitled Did you know that Szczecin is developing IT solutions that are used by the whole of Poland, Europe and the world? Presentation of the largest and most innovative projects implemented by member companies of the IT Cluster and more

- dr hab Aurelia Mandziuk - Szczecin as an education laboratory, about the Academy of Art - the only such Academy in Poland

- Martin Q Larsson - Cross synergies of innovation

- Olga Kiedrowicz-Świtalska - Foonka - utility fabric - how the prototype became a brand

- Małgorzata Kowcun - Wasted Couture - about a niche in the fashion market - a creative view of fashion

The President of Szczecin was a special guest of the discussion panel on the Development of the creative sector, in which our Association could also present some ideas of creative solutions from the cooperation of traditional and creative industries.

The lecture closing the first day was a meeting with the Paprocki & Brzozowski duo, who took the participants on a journey to the world of fashion - not only clothing fashion - inspiring, teaching and encouraging to creative solutions.

On the second day (June 10), it was possible to take part in other events of the Creative Congress, which took place in the Scandinavian House, where we took part in workshops on innovative processes as well as practical workshops on weaving.

In another place in Szczecin, in INKU (Szczecin Cultural Incubator), you could take part in workshops with panelists from the first day and learn more about Art and NFT, or How to create your own mini-show, or learn about Creativity without limits and gain practical knowledge about the essence of design.

The Creative Congress are two inspiring days in which everyone could take part - which we encouraged on our website, writing about this event.

We would like to thank those people and institutions that were with us in Szczecin: Gallery El Art Center, Elposter - advertising agency, and Elbląg artist, Ms Ewa Bednarska-Siwilewicz. We know from their opinion that it was an extraordinary event for them, and they will certainly transfer the acquired knowledge to their professional field.

The trip and stay was financed under the Creative Clusters project, which received a grant from the South Baltic Interreg program.

The CREATIVE CLUSTERS project invites you for the VI International Creative Congress

Dear All! We invite you to an extremely creative event as part of the Creative Clusters project, the leader of which is the Media Dizajn Association from Szczecin, in partnership with our Association and the Hanseatic City of Rostock (Germany), the Rietavas Tourist and Business Information Center (Lithuania) public institution, and the Women's Employment Center Association Rietavas (Lithuania) and the Kreativum Science Center (Sweden). The event is the VI International Creative Design Plus Congress, which will be held in Szczecin on June 9-10 this year. The program of this event promises to be extremely interesting and the organizers - Stowarzyszenie Media Dizajn and Westpomeranian Marshal Office write about it:

"Inspirational meetings, workshops, talks about the creative sector ... We will meet in Szczecin for the sixth time to reflect on the condition of the creative sectors, talk about the economy based on innovative solutions and activities changing the world for the better".

We read further:

"This year, the VI International Creative Design Plus Congress is an accompanying event of the New European Bauhaus Festival. The festival gathers citizens from all walks of life who discuss and shape our future landscape. It is an opportunity to learn about the values of the New European Bauhaus, such beauty, sustainable development and community, and their ability to take on social challenges. The first edition of the Festival will include exhibitions, art performances, conferences, seminars and other meetings, combining live events with an online virtual element. "

Come and see what will happen in Szczecin live! PROGRAMM

And if you can't, visit this online event Facebook

The Creative Clusters project is co-financed by the South Baltic Interreg program.

Training "Visual and design thinking in the work of an educator and culture trainer - practical tools and exercises stimulating creativity and innovation in cultural institutions"

On April 20 and 21, a training was held for people representing units and institutions of the cultural sector. The training was one of the activities of the Creative Clusters project implemented under the South Baltic Interreg Program.

During the first day, there was a substantive part, where the participants got acquainted with the methodology of visual thinking. They learned about the influence of visual thinking on creativity and effective learning. They deepened techniques such as sketchnoting, graphic recording and got to know the bank of icons that can be used to work with the band. Apart from the theory, the participants tested their new skills in a practical way.

During the second day, the participants delved into the topic of Design Thinking. In practice, they tested the essence of "question thinking" and how it influences creativity and the ability to solve problems / challenges.

As part of the meeting, the invited representatives of cultural institutions could test the consultation offer prepared under the project.

South Baltic Creative Cluster - a network of involved organizations

South Baltic Creative Cluster - a network of involved organizations
The activities of the South Baltic Creative Cluster project focus on cross-border cooperation between entities from creative industries and local networks in four different locations in the Baltic Sea region.

The project will develop tools to support cooperation and information exchange, which will combine digital exchange and annual thematic forums. A common platform was created where participants will be able to exchange experiences. Through the network established through these two approaches, creative actors will learn about relevant activities in other regions, which enables potential collaboration.

Organizations from the creative industries sector will be promoted under the project, which will contribute to strengthening their position among other sectors. It will be an opportunity to show their significance and attractiveness not only in the local but also in the international area.

As part of the activities of the project partners, a network of organizations operating in the cultural sector (from Poland, Germany, Lithuania and Sweden) was created, which by the end of the project, i.e. December 31, 2021, will be expanded with other organizations willing to cooperate. We invite interested organizations to contact us in order to cooperate within the project.